Experts in Tailor Made Training

Many of our clients know us primarily for our in-dealer prospecting events that have helped retailers globally to maximise sales for over ten years.

However, what you may not know is that founding members Declan Gaule and Jerry Sutton originally commenced their automotive careers in the more ‘traditional’ spheres of sales/product and finance training respectively for the BMW Group. 

MFG Training Offering
Over the years we have developed and delivered a diverse array of more traditional based training programmes for NSCs, Dealer Groups and individual retailers such as those outlined below:

  • National Corporate Sales programme 
  • Financial Services 2 week induction 
  • FSA Accreditation NSC workshop
  • Dealer Group CRM retention programme 
  • Far East Retention programme 
  • National Sales Process roll out 
  • LBDM Dealer Network training 
  • Developing Sales Leaders – Middle East   
  • Retail Excellence – National Campaign 
  • Selling in Challenging Times 
  • Selling Added Value Products Successfully 
  • Aftersales Excellence for NSC Contact Centre
  • Sales Process – The Basics (In-Dealer)
  • Selling Approved Used Vehicles – Multi-National

Training Ethos  - How are we different?

  • We take time to foster positive relationship between trainers and delegates – all views are valid 
  • MFG trainers are chosen on expertise in relation to the marketplace and client
  • We set clear and appropriate learning goals/accreditation – what gets measured gets done!
  • We commit to keeping our delivery creative, fresh and engaging - No room for chalk and talk...
  • Interactive - involving role play, group discussion and targeted activity 
  • Provide opportunity to practice and feedback on that practice
  • We use live customer data where applicable and possible
  • We work with the delegates to develop action plans to be set and measured via follow up
  • We then distribute these plans to the line manager/ brand manager – to  reinforce the learnt skill or changed behavior
  • Make it memorable, valuable and relevant – TEST WHAT YOU TEACH...

Tailor Made or Off the Shelf

When it comes to designing the right training solution for your business, Dec and Jerry have seen the lot in their combined 50+ years in the industry. We can tailor a cost effective solution run at your location without all the excess need for staff away time and unnecessary cost. We also deal in real – no fluffy dice – just interactive and class leading automotive training that works!

For more information – please contact Declan Gaule on 01308 802030 or email