Sales Manager's Toolkit: Introduction

Drawing from over forty years’ experience in the automotive industry, the MFG Sales Manager’s Toolkit has been specifically designed to help meet the increasingly diverse and challenging requirements placed on dealership Sales Managers. 

The traditional role of the Sales Manager has changed dramatically over the years – as have the skills and capabilities required to excel in an increasingly competitive market. 

However, the training offered to Sales Managers has changed little and still focuses predominantly on outdated principles of management.

We have developed a Sales Manager’s Toolkit to help maximise your confidence and ability when managing a diverse team of people in a modern car dealership – taking you through the critical aspects of successfully managing a sales team in a jargon-free, easy to use, step-by-step format.

Expert Advice

The Sales Manager’s Toolkit features an array of practical advice, motivational ideas, prospecting initiatives and measurement tools to ensure that you and your team are operating at the highest possible level.

In the coming weeks we will cover topics including how to:

  • Transform the traditional sales ‘beatings’ into motivational, productive meetings
  • Provide an array of meeting themes and prospecting activities
  • Maximise your team’s product knowledge vs. competitors
  • Improve performance through praise
  • Get the sales process to work for you
  • Reinvigorate your team’s approach to prospecting

And much more…

In the next couple of days the first piece of the kit will be released online which will focus on what you can do to make the most of meetings. Watch this space…

If you find the toolkit useful and would like to find out more about how we can help improve performance, sales and profitability at your dealership, please contact Declan Gaule on 01308 802030 or email